More and more of the travelling you see on social media are seemingly done by millennials. 80 and 90 babies are packing their bags and exploring the world. Whether it’s living abroad as part of a gap year, going on a girls/lads summer holiday post exams or interrailling Europe for a week or two. The gram is filled with pics of their latest adventure. Millennials all over the globe are choosing travel and cultural experiences over saving for a house or owning a car.
But why are millennials, aged between 20 and 35, seem to be such a travel-crazy, thrill-seeking generation above most things in life?
Research done by Expedia Media Solutions in partnership with looked into travel trends and preferences from travellers across multiple generations: millennials, generation Z, X and baby boomers included.
The research stated 55% of millennial travellers who took part in it went on vacations to seek relaxation. 70% of millennials choose hotels as their preferred accommodation. This suggests the need for extra privacy on their holidays compared to other generations. 83% desire accommodation to be an all-inclusive one.
Socialising with loved ones and having stress-free time to themselves are more incentives for millennials. Arguably, even more of an incentive than their younger counterparts. The New Horizons IV survey reveal that for having a good time with family and friends and to relax and avoid stress, Millennials rank higher than Generation Z.
All of the above implies that theres a comfort zone and sense of security that millennials crave and can find in abundance via travelling.
The Power Of Technology
Automobile and smart technology advancing and the presence of the internet and social media in recent decades has been hugely significant for the travel industry. It’s paved way for travelling to be easier for millennials than it was for their older generation counterparts when they were young.
Before travel-fare sites existed, you had to go to travel agents to find the best flight deals. Before accommodation websites like booking.com and the highly praised Airbnb, you probably had to call up the local accommodation yourself. Mind you, without seeing any images or customer reviews of the places themselves. There are much more railway and ferry links across Europe. Everything a person needs for a trip is accessible at the tip of their fingers.
It’s also made travelling more affordable and efficient. Travellers can prepare further in advance and tailor experiences to their own liking. Some destinations many wouldn’t have considered years ago are now everyone’s hot spot because of technology.
And Social Media
Social media is the elephant in the room that’s gotta address when we’re discussing most things related to millennials. It is the where a lot of travellers get their inspiration to go globetrotting and work out where their next destination is.
They’re constantly finding their Instagram and Snapchat feeds flooded with photos of a friend of family on holiday or on a trip living their best life. Travel blogs and vlogs are showing off the best of all destinations and viewers are found wanting. You know the infamous line “Oh I’m so jealous”.
That content is also promoted and engaged on open platforms like Twitter and makes places more viable. Businesses and companies in the travel and tourism industry are even catching on to this. For example engaging with their audience more on their social media platforms.
Internet Marketing Inc posted a survey done on Millennial travel trends, finding that 87% of millennials utilise Facebook for travel inspiration. 75% of millenials have travel apps downloaded on their phone. Contrast that to 47% of people from other generations who have travel apps. The same 75% of millennials are guaranteed to post their travel experiences on social media once every day.
Basically – the quality of their travel experience and how much they value it is heavily determined by social media.
Or Simply There’s More Millennials than any other generation
The simple answer to the question could be that millennials are the biggest group of people in the world’s biggest countries. Thus meaning that the majority of travelers are likely to be from that particular generation.
According to population predictions by the US Census Bureau, millennials this year will take over from baby boomers as having the largest amount of people in a generation living in the US. The number of millennials is said to increase to 73 million from 71 million in 2016. Baby boomers meanwhile, will decrease from 74 million to just under 73 million in the same time period.
To Be Continued in part 2….
There will be a part 2 of this discussion with travel millennials I got together to share their opinions on the topic. It will be up on my blog around this time next week. Hopefully it adds more personal insight to it and broadens the conversation more.
Meanwhile let me know your thoughts on why millennials travel a lot? How has technology changed the way we travel and the whole industry also? Looking forward to hearing what you lot say!
- Fry, R. (2017). Millennials projected to overtake Baby Boomers as America’s largest generation. Available: https://www.pewresearch.org/fact-tank/2018/03/01/millennials-overtake-baby-boomers/. Last accessed 18th Jun 2019.
- Price, W. (2016). Millennial Travel Trends: A Look at the Largest Generations’ Habits. Available: https://www.internetmarketinginc.com/blog/millennial-travel-trends/. Last accessed 18th Jun 2019.
- WYSE Travel Confederation. (2018). Six millennial and gen Z travel trends we are tracking in New Horizons IV. Available: https://www.wysetc.org/2018/07/six-millennial-and-gen-z-travel-trends-we-are-tracking-in-new-horizons-iv/. Last accessed 18th Jun 2019.
- Expedia Media Solutions. (2018). Travel habits and behaviors of Generation Z, millennials, Generation X, and Baby Boomers. Available: https://info.advertising.expedia.com/travel-and-tourism-trends-for-american-travelers. Last accessed 18th Jun 2019.
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