Why Do Millennials Travel So Much? – Part 1

More and more of the travelling you see on social media are seemingly done by millennials. 80 and 90 babies are packing their bags and exploring the world. Whether it’s living abroad as part of a gap year, going on a girls/lads summer holiday post exams or interrailling Europe for a week or two. The gram is filled with pics of their latest adventure. Millennials all over the globe are choosing travel and cultural experiences over saving for a house or owning a car.

But why are millennials, aged between 20 and 35, seem to be such a travel-crazy, thrill-seeking generation above most things in life?

Image Credit: Resplash

Comfort Zone?

Research done by Expedia Media Solutions in partnership with looked into travel trends and preferences from travellers across multiple generations: millennials, generation Z, X and baby boomers included.

The research stated 55% of millennial travellers who took part in it went on vacations to seek relaxation. 70% of millennials choose hotels as their preferred accommodation. This suggests the need for extra privacy on their holidays compared to other generations. 83% desire accommodation to be an all-inclusive one.

Socialising with loved ones and having stress-free time to themselves are more incentives for millennials. Arguably, even more of an incentive than their younger counterparts. The New Horizons IV survey reveal that for having a good time with family and friends and to relax and avoid stress, Millennials rank higher than Generation Z.

All of the above implies that theres a comfort zone and sense of security that millennials crave and can find in abundance via travelling.

The Power Of Technology

Automobile and smart technology advancing and the presence of the internet and social media in recent decades has been hugely significant for the travel industry. It’s paved way for travelling to be easier for millennials than it was for their older generation counterparts when they were young.

Before travel-fare sites existed, you had to go to travel agents to find the best flight deals. Before accommodation websites like booking.com and the highly praised Airbnb, you probably had to call up the local accommodation yourself. Mind you, without seeing any images or customer reviews of the places themselves. There are much more railway and ferry links across Europe. Everything a person needs for a trip is accessible at the tip of their fingers.

It’s also made travelling more affordable and efficient. Travellers can prepare further in advance and tailor experiences to their own liking. Some destinations many wouldn’t have considered years ago are now everyone’s hot spot because of technology.

And Social Media

Social media is the elephant in the room that’s gotta address when we’re discussing most things related to millennials. It is the where a lot of travellers get their inspiration to go globetrotting and work out where their next destination is.

They’re constantly finding their Instagram and Snapchat feeds flooded with photos of a friend of family on holiday or on a trip living their best life. Travel blogs and vlogs are showing off the best of all destinations and viewers are found wanting. You know the infamous line “Oh I’m so jealous”.

That content is also promoted and engaged on open platforms like Twitter and makes places more viable. Businesses and companies in the travel and tourism industry are even catching on to this. For example engaging with their audience more on their social media platforms.

Internet Marketing Inc posted a survey done on Millennial travel trends, finding that 87% of millennials utilise Facebook for travel inspiration. 75% of millenials have travel apps downloaded on their phone. Contrast that to 47% of people from other generations who have travel apps. The same 75% of millennials are guaranteed to post their travel experiences on social media once every day.

Basically – the quality of their travel experience and how much they value it is heavily determined by social media.

Or Simply There’s More Millennials than any other generation

The simple answer to the question could be that millennials are the biggest group of people in the world’s biggest countries. Thus meaning that the majority of travelers are likely to be from that particular generation.

According to population predictions by the US Census Bureau, millennials this year will take over from baby boomers as having the largest amount of people in a generation living in the US. The number of millennials is said to increase to 73 million from 71 million in 2016. Baby boomers meanwhile, will decrease from 74 million to just under 73 million in the same time period.

To Be Continued in part 2….

There will be a part 2 of this discussion with travel millennials I got together to share their opinions on the topic. It will be up on my blog around this time next week. Hopefully it adds more personal insight to it and broadens the conversation more.

Meanwhile let me know your thoughts on why millennials travel a lot? How has technology changed the way we travel and the whole industry also? Looking forward to hearing what you lot say!

References

  1. Fry, R. (2017). Millennials projected to overtake Baby Boomers as America’s largest generation. Available: https://www.pewresearch.org/fact-tank/2018/03/01/millennials-overtake-baby-boomers/. Last accessed 18th Jun 2019.
  2. Price, W. (2016). Millennial Travel Trends: A Look at the Largest Generations’ Habits. Available: https://www.internetmarketinginc.com/blog/millennial-travel-trends/. Last accessed 18th Jun 2019.
  3. WYSE Travel Confederation. (2018). Six millennial and gen Z travel trends we are tracking in New Horizons IV. Available: https://www.wysetc.org/2018/07/six-millennial-and-gen-z-travel-trends-we-are-tracking-in-new-horizons-iv/. Last accessed 18th Jun 2019.
  4. Expedia Media Solutions. (2018). Travel habits and behaviors of Generation Z, millennials, Generation X, and Baby Boomers. Available: https://info.advertising.expedia.com/travel-and-tourism-trends-for-american-travelers. Last accessed 18th Jun 2019.

Johnny | Johnny’s Traventures

Follow:
Johnny

Johnny is a 23-year old solo traveller and travel blogger with a craving to know the world better and make the small world bigger!

16 Comments

  1. June 19, 2019 / 8:53 pm

    What an insightful post!

    • Johnny
      Author
      June 20, 2019 / 12:23 pm

      Thank you Fay 🙌🏾

  2. June 20, 2019 / 1:16 pm

    I would love to travel a d experience other cultures. You just made it more interesting with this post! Thanks for sharing.

    • Johnny
      Author
      June 20, 2019 / 3:25 pm

      Do it as much as you can. Travelling is such a rewarding thing to do in life, you get memories and experiences that can never leave you. Glad you were intrigued by this post 🙂

  3. June 21, 2019 / 7:15 am

    I’m just in the Millenial category, but sadly I have not travelled that much – mainly due to budget and shyness. I would like to travel more though, there are so many places I want to go too! I do think overall you are right.

    Ellyn x | Life Of A Beauty Nerd

    • Johnny
      Author
      June 24, 2019 / 2:43 pm

      Awww that’s a shame. Sorry to hear, maybe find a friend or family to go with? Plus it might help with someone being there to split costs too. There’s a few posts up on my blog on tips for solo travel if it’ll help? Anyway I hope you can get on the serial travel bandwagon soon 😂😁

  4. June 21, 2019 / 11:06 am

    I’m 26 and don’t travel. I have no plans to and don’t really want to travel extensively but I understand why people do. I think social media plays a huge part in it. The FOMO and the fact everyone shares everything and we don’t want to miss out or be seen as “boring”, I guess!

  5. June 22, 2019 / 4:59 am

    I noticed that a lot of people within my age range travels A LOT!!! I mean it is great, I just want to know where the money comes from, hehe. I love that there are so many different resources to help make travel planning easier. At the same time, we get to see what people are doing in real time.

    Nancy ♥ exquisitely.me

    • Johnny
      Author
      June 24, 2019 / 2:46 pm

      Hahaha yeah I was literally you once upon a time. Half of it is down to money management and discipline to be honest. I wrote a piece on travelling and saving at the same time earlier in the year: https://johnnystraventures.com/save-money-travel Feel free to check it out!

      100% agree with you on travelling being easier than ever. With the way tech is evolving it’ll only get easier and more creative too 😊

  6. June 23, 2019 / 3:26 pm

    Great article! You shared some great insights.

    • Johnny
      Author
      June 24, 2019 / 2:47 pm

      Thank you Magan! Glad you found it insightful 🙂

    • June 24, 2019 / 8:52 am

      Such an interesting read! I can’t wait for next week’s post! 🤗

    • Johnny
      Author
      June 24, 2019 / 2:59 pm

      Thanks Megan! Well when you have a theory you gotta back it up with hardcore proof ✌🏾 Make it a truth!

  7. June 26, 2019 / 11:07 am

    Such an interesting piece! I think technology and social media has definitely had a huge role to play – the world feels a lot closer and more accessible than it must have been years ago! I’m a millennial and now a regular solo traveller. And hey it’s great if we are travelling more, it’s a wonderful thing! There’s no greater buzz. 😁

    • Johnny
      Author
      June 27, 2019 / 1:43 pm

      Definitely Emma! That’s the best bit about travelling for me, the idea that it makes the world closer and more connected than what appears at surface level

Leave a Reply

%d bloggers like this: