Last week I hit up the BlogCon event at Bankside.
As soon as this event was announced I was like “shut up and take my money” and booked tickets right away. I was so gutted when I found out about BlogCon last year on socials after it had happened. I put this straight on my 2019 bucket list! It’s the kind of networking event I’ve always wished for as a blogger. The grand idea of bringing influencers from all walks of life together.
Honestly it felt a bit daunting when I got in as chilled as I was. I know that doesn’t seem to make sense but ot was my first time at a blogging convention so my mind was trying to process what was going on around me and what exactly I needed to be doing. Luckily this was where my blogging friends came to the rescue and freed man from potential social awkwardness (Olli I’m looking at you yeah 😆).
On entry I got a free customary glass of prosecco on the bar. Snacks and nibbles were available around the venue too which was an unexpected necessity as I had skipped breakfast the Saturday morning.
On the venue itself, it was smaller than expected. The amount of people who were there early was very very good.
What’s There To Do
So what was the itinerary saying?
Plenty of masterclass sessions and workshops on how to improve the quality of your content were running throughout the afternoon. They catered for all kinds influencers. It didn’t matter if you were a blogger, vlogger, youtuber or instagrammer. I reckon there was at least one class for someone.
I only really ended up attending one (How to build your brand & PR held by Ruth Radzi and Natalie Trice) – cos Jen from JennasWorldView, Char from Memoirs And Musings) and Olli from thecococreativ/Olliviette provided me with their own entertainment and that! Massive shoutout to them. I’ve put links to their blogs in this paragraph so check them out when you have time.
Out on show from various brands were Exhibition stalls: hosting selfie comps for giveaways. One of them courtesy of Boohoo; if you’re a millennial or generation Z you know that’s a pretty big deal. Also the brands were doing product testing and sampling, beauty makeovers, giving out freebies on the spot (always a good thing lool). All to raise awareness about what they do.
The brand that stood out for me the most was French pancake brand SoSmart Paris. It was one of the plusses of my experience at BlogCon. They were promoting their healthy line of milkshakes, cookie-related products and – obviously pancakes which has been my go-to breakfast option lately. As someone who is into their fitness and anything healthy as well – this was always gonna win me over!
I was impressed and somewhat surprised by some brands such as SoShape Paris exchanging emails and contact with the interest of collaborating. Hopefully it yields something somewhere down the line.
Room For Improvement
There’s so such thing as the perfect event. When you look back there are always areas where you think could’ve been better and BlogCon defo has areas they need to do better in.
For starters, disappointed to see not enough male influencers. Amount of guys I could count on one hand. One of them was the organiser’s boyfriend. No male representation speakers/hosts were female also. I don’t know whether Scarlett and Sophia, the event organisers, tried to find male influencers to contribute but couldn’t. The fact that I was only be able to count the amount of men on one hand is really bleak and worrying to see.
I felt holding a workshop like event at a bar wasn’t the best idea, despite it being. For some of the workshops I really struggled to hear what the speakers were saying cos of background noise. You could sense a struggle from the speakers to raise their voice at times. Seating was a problem too cos of the venue layout. Some people were even standing on the staircase themselves and wasn’t convenient. I’m assuming they were tight on availability and budget or probably weren’t anticipating to be as many people as there were.
It didn’t help that the advertising seemed to be targetted towards more a female audience too in. It wouldn’t have help matters either.
All in all I enjoyed my time BlogCon. It was educational and interactive experience for current and aspiring content creators. Opportunity to be surrounded with like-minded, driven individuals. Lovely to meet blogging friends in person and catchup with ones I know before. It was a success enough for me.
Although it’s a reminder that there’s work to be done to make blogging more gender diverse. It’s only their 3rd ever event I believe so BlogCon will only hopefully get better and better.
Have you ever been to a blogging expo or convention before? What do you make of this review? Maybe you were at BlogCon too and didn’t spot you haha! If so then shout me!
Johnny | Johnny’s Traventures