BlogCon Review – My First Experience (Story Time)

Last week I hit up the BlogCon event at Bankside.

As soon as this event was announced I was like “shut up and take my money” and booked tickets right away. I was so gutted when I found out about BlogCon last year on socials after it had happened. I put this straight on my 2019 bucket list! It’s the kind of networking event I’ve always wished for as a blogger. The grand idea of bringing influencers from all walks of life together.

First Impressions

Honestly it felt a bit daunting when I got in as chilled as I was. I know that doesn’t seem to make sense but ot was my first time at a blogging convention so my mind was trying to process what was going on around me and what exactly I needed to be doing. Luckily this was where my blogging friends came to the rescue and freed man from potential social awkwardness (Olli I’m looking at you yeah 😆).

On entry I got a free customary glass of prosecco on the bar. Snacks and nibbles were available around the venue too which was an unexpected necessity as I had skipped breakfast the Saturday morning.

On the venue itself, it was smaller than expected. The amount of people who were there early was very very good.

What’s There To Do

So what was the itinerary saying?

Plenty of masterclass sessions and workshops on how to improve the quality of your content were running throughout the afternoon. They catered for all kinds influencers. It didn’t matter if you were a blogger, vlogger, youtuber or instagrammer. I reckon there was at least one class for someone.

I only really ended up attending one (How to build your brand & PR held by Ruth Radzi and Natalie Trice) – cos Jen from JennasWorldView, Char from Memoirs And Musings) and Olli from thecococreativ/Olliviette provided me with their own entertainment and that! Massive shoutout to them. I’ve put links to their blogs in this paragraph so check them out when you have time.

Out on show from various brands were Exhibition stalls: hosting selfie comps for giveaways. One of them courtesy of Boohoo; if you’re a millennial or generation Z you know that’s a pretty big deal. Also the brands were doing product testing and sampling, beauty makeovers, giving out freebies on the spot (always a good thing lool). All to raise awareness about what they do.

The brand that stood out for me the most was French pancake brand SoSmart Paris. It was one of the plusses of my experience at BlogCon. They were promoting their healthy line of milkshakes, cookie-related products and – obviously pancakes which has been my go-to breakfast option lately. As someone who is into their fitness and anything healthy as well – this was always gonna win me over!

I was impressed and somewhat surprised by some brands such as SoShape Paris exchanging emails and contact with the interest of collaborating. Hopefully it yields something somewhere down the line.

Room For Improvement

There’s so such thing as the perfect event. When you look back there are always areas where you think could’ve been better and BlogCon defo has areas they need to do better in.

For starters, disappointed to see not enough male influencers. Amount of guys I could count on one hand. One of them was the organiser’s boyfriend. No male representation speakers/hosts were female also. I don’t know whether Scarlett and Sophia, the event organisers, tried to find male influencers to contribute but couldn’t. The fact that I was only be able to count the amount of men on one hand is really bleak and worrying to see.

I felt holding a workshop like event at a bar wasn’t the best idea, despite it being. For some of the workshops I really struggled to hear what the speakers were saying cos of background noise. You could sense a struggle from the speakers to raise their voice at times. Seating was a problem too cos of the venue layout. Some people were even standing on the staircase themselves and wasn’t convenient. I’m assuming they were tight on availability and budget or probably weren’t anticipating to be as many people as there were.

It didn’t help that the advertising seemed to be targetted towards more a female audience too in. It wouldn’t have help matters either.

Final Word/Thoughts

All in all I enjoyed my time BlogCon. It was educational and interactive experience for current and aspiring content creators. Opportunity to be surrounded with like-minded, driven individuals. Lovely to meet blogging friends in person and catchup with ones I know before. It was a success enough for me.

Although it’s a reminder that there’s work to be done to make blogging more gender diverse. It’s only their 3rd ever event I believe so BlogCon will only hopefully get better and better.

Have you ever been to a blogging expo or convention before? What do you make of this review? Maybe you were at BlogCon too and didn’t spot you haha! If so then shout me!

Johnny | Johnny’s Traventures

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Johnny

Johnny is a 22-year old solo traveller and travel blogger with a craving to know the world better and make the small world bigger!

29 Comments

  1. April 6, 2019 / 7:11 pm

    I’ve always wanted to go to a blogger event but never had the chance, it’s definitely something I’ve got to add to the bucket list! I may have to be more proactive about it after reading your post, they seem pretty fun/educational!

    • Johnny
      Author
      April 7, 2019 / 10:47 am

      I think where you live can determine whether you can get to many blogging events or not. Like in London where I live obviously they’ll be plenty throughout the year. But in other cities you’ve got to keep a closer eye out for them on socials and event sites as some are quite low-key. But yeah you just have to be in the right place at the right time 🙂

      • April 7, 2019 / 10:50 am

        Tell me about it, London while accessible isn’t the best for everyone. I feel like Manchester or Glasgow should have a couple more though being big cities 🤔

        • Johnny
          Author
          April 7, 2019 / 5:02 pm

          Yeah very very true, you think they would with social media making things easier but maybe the network isn’t as big or caught up with things as London 😕

          • April 7, 2019 / 6:53 pm

            London always seems the place to be for these sorts of things, maybe I should start something up north haha!

  2. Millie
    April 7, 2019 / 2:44 pm

    Sounds like you had a good time and hopefully I can attend next time around when they have made it bigger and better!

    • Johnny
      Author
      April 7, 2019 / 5:14 pm

      Yeah it was good fun! I think BlogCon is a must at least once for any blogger regardless

  3. April 8, 2019 / 4:38 pm

    Looks like a great opportunity to network and learn! I really want to go to a blogger event. I’d love to learn more about how to use socials and SEO. Shame they missed out on the men’s blogging market!

    Caitlin | budgetbreaks.org

    • Johnny
      Author
      April 10, 2019 / 8:51 am

      Networking is a big part of it for me personally. Yeah the workshops on offer there delve into the use of some socials really well. It is, but hopefully if it gets more popular more men will be attending. Need representation across the whole board!

  4. April 9, 2019 / 10:16 am

    Cool, thanks so much for sharing your experience here! I did see this event advertised and would love to have gone but like you said yourself… I would have found initially walking in very daunting! I wish I was more like you and actually went along because It looks like I missed out on a grand day!

    I too can see your frustration with the lack of males in the industry! I truly love reading from males persepectives and wish there were more of you guys! Definitely keep up the good work Johnny! Because I think you are fab.

    Ashleigh x
    http://www.thestoryofashleighdavis.com

    • Johnny
      Author
      April 10, 2019 / 8:44 am

      Thank you Ash, appreciate hearing all of that from you. Maybe try and meet up with a friend who would wanna go and go along with them next time! Once you get talking to people or take a liking to something it gets easier from there

  5. April 9, 2019 / 10:22 am

    I’d love to go to an event like this and learn from other bloggers. Having anxiety, going to blogging events would be a huge challenge for me! But i’m determined to make it one day. Although I agree, having an event like this is a venue like a bar isn’t ideal. If there’s a long-ish masterclass / talk, people need to sit down!

    Jenny
    http://www.jennyinneverland.com

    • Johnny
      Author
      April 10, 2019 / 8:54 am

      You will one day Jenny! Maybe try and go with a trusted friend? 100% bang on abou the layout again, the one masterclass I went to I literally found myself standing up forever! It wasn’t till the last 5-10 mins of the class that I managed to get a hold of a seat.

      Thanks for reading 🙂

  6. Nicholas Nalbach
    April 9, 2019 / 4:52 pm

    Going to conferences is on my list of goals this year. I have not yet been to a single one!

    I think the chance to meet up with other bloggers would be a great opportunity to make friends in the space and help grow a brand.

    Did you get to meet any good connections while you were there?

    Nice post btw. You have me itching to get to a few!

  7. April 9, 2019 / 8:41 pm

    Great post! This sounds like a neat event. I’ve always wanted to go to a blogging event, but they are very scarce in my area of the US. If I ever get the chance, I’d love to go! Thanks for sharing your experience.

    • Johnny
      Author
      April 10, 2019 / 9:16 am

      Thanks Savannah! BlogCon was neat, I’m surprised there aren’t many in your area as the US is quite big on conventions. Whereabouts is that btw? Hopefully you do get the opportunity to experience one soon 🙂

      • April 10, 2019 / 2:07 pm

        I’m in Colorado, which does not have a super large blogging community, I’m afraid. I’m sure that larger cities like New York or LA or Chicago have them! And thanks. 🙂

  8. April 9, 2019 / 10:40 pm

    Never knew this type events but they definitely sound worth going too!

    • Johnny
      Author
      April 10, 2019 / 8:42 am

      Oh yeah they’re definitely out there!

    • Johnny
      Author
      April 10, 2019 / 8:42 am

      Oh yeah they’re definitely out there! Try and find one close to where you are

  9. April 10, 2019 / 12:59 pm

    I love networking for the chat, the chance to meet new people and you get to learn so much. Sounds like a good event with just a few tweaks needed.,

    • Johnny
      Author
      April 10, 2019 / 5:46 pm

      You’ve basically summarised the whole post 😂😂 Yeah chatting to like-minded people is the best thing about networking for me too!

  10. April 10, 2019 / 5:43 pm

    This sounds like so much fun! I’d love to attend a convention like this, but haven’t got around to it yet! Glad you had fun and found it useful, and I hope you get that collaboration with SoSmart further down the line! 🙂

    Rhianna x
    http://www.tsundokugirl.com

  11. April 10, 2019 / 6:26 pm

    What an awesome experience! I would love to attend something where I can interact with other bloggers! I’ve gotten so much support from the virtual world of bloggers, I can only imagine that a convention like this would really just increase all of the support!

    💗 Alexx | Aesthetics by Alexx
    https://aestheticsbyalexx.com

  12. aisasami
    April 10, 2019 / 6:53 pm

    You are so lucky! I want to go to a BlogCon but I live in Japan, so there is no blog cons here! They seem so fun and you can learn a lot!

  13. April 11, 2019 / 8:42 am

    It looks like a really good event!! Always wanted to go to a blogging event but haven’t found any near me yet! Will keep my eyes peeled!

  14. Pat
    April 16, 2019 / 7:47 am

    As a new blogger this is something i definitely will look at. Might just put it onto my to do list for next year. Hopefully I can find an event near me. It looks like it was a great event.

  15. Lellalee
    April 16, 2019 / 8:10 pm

    I’ve never had the opportunity to go to a blogger event – this seems like a wonderful opportunity. It is a shame to hear that males are severely outnumbered in the blogging community – perhaps (hopefully) things will change in the near future – I know very few male bloggers but always love to read their content xxx

  16. April 17, 2019 / 7:11 pm

    I’ve actually never been to BlogCon in the 4 years I’ve been blogging, but always heard amazing things! I really wish there were more male bloggers about and attending these sorts of events because the guys literally have so much to offer the blogging community!

    Love, Amie ❤
    The Curvaceous Vegan

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